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I've been kicking around this idea for some time. I know that "open source" is primarily a digital phenomenon, but I've been wondering what this would look like when it was applied to perfume.
In one way, it could be a collaborative physical effort, a la telephone - where someone starts a bottle, writes down what they put in it, then passes it on to the next person, when finally at the end of the perfume's travels, the recipe and/or perfume gets posted for others to replicate (or purchase/donation), for those who aren't interested in the creation but grock on the idea) Then the next one would start off from there. A creative decant circle, but more. People could chronicle the travels of the bottle with reviews along the way as it morphs, or ideas, photos with gnomes or by the Eiffel tower, etc.
I'm sure there are other ways for this to manifest and those ideas and methods are probably in your brain. I'm a very collectively minded person and believe in sharing the love and joy.
I dunno - what say you?
"Every second that you cling to life you have to feel alive." ~The Chameleons